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Behind him on the right is the Z9 gran turismo, on the left the X coupé, concept cars that are what he calls the “bookends of BMW’s new aesthetic bandwidth.” In the background is a BMW 303 convertible sporting the company’s famous twin-kidney grille. Among the design features familiar from classical BMW X models is the black surround at the lower edge of the body. On the BMW iX, this extends further up and forms a band around the entire car, from the front bumper along the sides into the rear.
Iconic BMW designs: M5 (E
The projection system in the BMW iX is designed so that the driver perceives the Head-Up Display graphics as being approximately ten feet in front of the vehicle. This projection distance allows information to be absorbed with the greater ease as it enables the driver to assimilate readouts accurately without having to adjust their gaze in normal driving situations. The Curved Display’s position and presentation are optimized to facilitate the intuitive use of the screen’s touch functionality. The door panel layout features a distinctive diagonal split using different colors and materials. The door pull-handles are sleekly integrated into the diagonal accent strip that houses the button for activating the electric door opening function. Buttons for adjusting the seat position are located on top of the front doors where they are ergonomically arranged in the form of a seat.
Mini Beachcomber concept
She not only tells of the importance of radical innovation but the need for responsible creativity. Ranging from forensic architecture to medicine, the design critic illustrates ground-breaking visions that have driven meaningful, positive change. Further to this, she speaks of the intersection of craftsmanship and technology, disagreeing that digital technology is replacing artisans. Instead the Design Critic lists how technology is rather empowering craft, from the innovative textiles used in the Neue Klasse car even to the multi-century restoration of Notre Dame Cathedral. The final design element, four round headlamps, is the most recent, more a product of evolution than conscious decision. As the 3 Series and 5 Series replaced their “New Class” predecessors, Munich used the number of headlights as a rank insignia indicating the position of models within the Series’ hierarchy.
Photo gallery: Mini Rocketman
Seen previously only on BMW coupés, this design feature underlines the sporting character of the BMW iX and brings a flowing appearance to the side of the vehicle as a whole. The high-gloss black trim for the B-pillars provides an attractive contrast against the body color. To showcase some of the unique products that emerge from the Designworks Studios, BMW exhibited the M Vision NEXT Concept, a futuristic and striking electric sports concept car. BMW Chief Designers joined a panel along with German sculptor and artist Thomas Demand to discuss their collaborations through artistic drawings. BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California.
Mini Coupe
As both a design studio and creative think-tank, Designworks will tap into global trends while presenting innovative and sustainable design solutions across the automotive and tech industries. For the first time, the latest version of BMW’s Head-Up Display projector is flush fitted into the instrument panel without a frame, allowing it to be hidden from sight. The displays and controls are all stripped down to their essentials, reinforcing the impression of an uncluttered relaxing cabin. The BMW iX rides on standard 20-inch light-alloy wheels with an aerodynamically optimized design.
The New Functionalism 1961 – 1976: function dictates the form, accent on speed and technical perfection
This vehicle brings together classic details and the modern technology needed for a successful race. Its special paint job is reminiscent of classic race cars from the past five decades, blending together the past and present of motorsport history. Following its 50th anniversary, creative studio and BMW Group subsidiary Designworks opens a new workspace in Santa Monica, the ‘Silicon Beach’ of California. To help shape the future of mobility Designworks will take inspiration from this creative tech hub to provide services for both the BMW Group and other industries in the fields of mobility, transportation, consumer electronics, and charging infrastructure.
The signature BMW visuals – a distinctive BMW kidney grille and equally familiar twin headlights – have been newly interpreted with a futuristic style. Since the electric drive system of the BMW iX requires only a small amount of cooling air, the kidney grille is completely closed off. Camera technology, radar functions and other sensors are integrated seamlessly into the grille behind a transparent surface. The heating elements and cleaning system for the sensors are also embedded in the grille front. The new technology architecture making its debut in the BMW iX provides the platform for significant progress in the areas of digital services and future automated driving systems. For example, the level of computing power has been developed to process 20 times the data volume of previous models.
Reduced air resistance and intelligent lightweight design are both important contributory factors to the all-electric SAV’s range. The innovative design of the exterior mirrors on the BMW iX helps to reduce wind noise, optimizes aerodynamics and improves all-round visibility. The super-slim mirror bases attach to the lower edge of the side window surround, removing the need for the classic mirror triangle at the front of the side windows. The mirror caps are painted in body color and bordered at their lower edge by the mirror base in high-gloss black, creating an attractive color contrast. The turn indicators measure only around two millimeters in width and are integrated into the exterior mirrors behind glass covers. This particular study serves to point the way ahead for automotive design in the 21st century.
First Sight: Sizing up Mini and Rolls-Royce’s Next 100 concepts
How BMW is designing EVs: A case study - GreenBiz
How BMW is designing EVs: A case study.
Posted: Tue, 19 Mar 2024 07:00:00 GMT [source]
Overall, the clearly defined distribution of visual mass and the eye-catching tail end with the hallmark BMW surface treatment and design idiom endow the BMW Zagato Roadster with an athletic dynamism all of its own. Also feel free to take a look at the presentation of the new studio and the Vision M NEXT concept car with Adrian Van Hooydonk, BMW Group Head of Design. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. ‘I actually don’t agree that digital technology is somehow crushing craftsmanship because actually, the reverse has happened. First of all, I think technology has really piqued our interest in completely different forms of activity and hand craftsmanship very much come into this.
All of the innovations showcased in this model centre around the variable nature of forms and functions, with the focus placed on the driver’s individual requirements arising from a given situation or the demands of the prevailing driving conditions. The GINA Light visionary model thus features a virtually seamless outer skin, consisting of a flexible fabric material stretched over a movable substructure. This brand new interpretation of familiar functional and structural concepts changes the way in which drivers experience their vehicle.
As well as the blue circle of the BMW logo on the hood and tailgate, these elements include blue accents in the outer areas of the bumper to emphasize the front end’s air ducting. A blue accent strip in the side skirts references the presence of the high-voltage battery positioned low down in the floor of the BMW iX. The hood of the BMW iX, with its pronounced three-dimensional sculpting, extends up to the headlights and BMW kidney grille. The hood does not have an opening mechanism for use by the customer; the drive systems and power electronics can only be accessed by workshop technicians. The batteries fitted in the BMW iX are designed as part of a long-term resource cycle and allow for a very high recycling rate. The power used to produce the battery cells and the high-voltage batteries comes exclusively from renewable sources.
The BMW Curved Display, making its production vehicle debut, is held in place by a supporting structure that is concealed from occupants’ view, so it appears to be freestanding. The high-definition display technology using anti-reflective glass also makes it possible to eliminate the normal binnacle used for shielding the readouts from sunlight, giving the cockpit area a remarkably tidy and airy appearance. Vast amounts of room, a top-quality selection of materials, newly developed seating and the extraordinary expanse of the single-piece panoramic glass roof combine to immerse all five seats inside the BMW iX in a luxurious lounge-style ambience. The all-new architecture of the BMW iX cabin underpins a straightforward functionality that revolves entirely around the needs and of the driver and fellow occupants. The eDrive concept means there is no center tunnel, adding to the open, airy feel while allowing extra front and rear legroom, sufficient space for storage and a center console crafted to look like a high-quality piece of furniture. Remarkably light yet extremely rigid Carbon Fiber Reinforced Plastic components in the body’s side, rear and roof areas form a key element of the safety concept for the BMW iX passenger cell.
Eight years later, the E36 3 Series gave traditionalists quite a shock with its completely new shape inside and out. In 1998, BMW unveiled the current E46 3 Series, a slightly larger and more sophisticated version of its predecessor. Even though they were not always top-of- the-line models compared to what was available in Europe, all 3 Series and 5 Series cars sent to the U.S. were equipped with four headlights. By the late 1980s, the four-headlamp look was the norm for most BMWs; however, cars with concealed lights—the M1 and the 8 Series—were notable exceptions. Some European models of the E28 5 Series had the tops of their round headlights shaved off, strictly as a design feature.
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